I’m a brand copywriter, which means I start with the heart of your business.
I can develop a new brand voice for you.
I voice-match to your current brand voice (or just to how you talk about your business!)
I’m a thought partner who thinks about how copy plays into the rest of your marketing strategy.
I deep-dive on your ideal customers and focus on what will fascinate them.
I use story-based techniques thanks to my background in English Literature and journalism (and my love for Building a Storybrand by Donald Miller)
My Background
I started my writing journey as an English major and campus journalist. I interned as a copywriter at sketch, the most-Instagrammed restaurant in London. I worked my first full-time job as content marketing manager for a bestselling author and keynote speaker. Then, one thing led to another and I was writing copy for Dwayne (yes, The Rock) Johnson’s energy drink, ZOA and Big Ass Fans.
Who I Work With
Since 2021, I’ve been flying solo. I love freelancing because it allows me to work with a variety of clients in an array of industries, from food and beverage to beauty, tech, and nonprofit. But they all have one thing in common: They do good and make lives better. They’re on a mission to brighten days. They know that what they sell really helps people.
Because I’m a one-woman show, I work on a selective basis with clients who share my values of empathy, curiosity, and clarity. If you’re sensing a connection, I’d love to hear from you!